I’m a senior brand marketing leader with 20+ years of experience building consumer-facing brands, directing award-winning campaigns, and driving commercial execution across retail, digital, and multicultural markets.

My work sits at the intersection of creative vision and business discipline — developing brand systems that scale, leading teams that perform, and translating consumer insight into marketing that moves people and drives results. I’ve built and governed brand identity across two major NBCUniversal properties simultaneously, launched products in regulated healthcare environments, and developed retail marketing programs for some of the country’s largest channel accounts including Walmart, Target, Costco, and Sam’s Club.

I bring a rare combination of MFA design training and a business background in accounting and finance — which means I think about brand and creativity the way a CMO does: with both instinct and accountability. Recognized with 15+ Emmy and Promax awards. Based in Dallas–Fort Worth.